Rea Ann Silva, a mother of two, knows just how busy the lives of women can be and is committed to making their beauty routines as simple as possible. With over two decades in the makeup industry, her work has graced the covers and fashion spreads of such prestigious magazines as Essence, Harper’s Bazaar, InStyle, Latina, People, Vogue and W. On the red carpet, she has “made up” some of the biggest names in Hollywood, including Jennifer Garner, Kerry Washington and Christina Aguilera to name a few. Rea Ann and her business partner, Veronica Lorenz collaborated to make beautyblender, an insider tool, available to women everywhere. In addition, Beautyblender’s cult following continues to grow, as Rea Ann has been called upon as a beauty expert in magazines, television segments and on the internet to translate her experience into practical and applicable tips for all women. www.traceymattingly.com
	Veronica Lorenz "Make-up is more than glamour. To me it is a world of possibilities. Through make-up we can become new people for a day-we can turn into monsters or movie stars, grow old and wrinkled or bloom young and fresh. I have spent my professional life forging the public identities of beautiful and famous people through makeup, but when I'm off set I enjoy turning my eye to the everyday woman. I have made women glamorous for their wedding days, covered the scars on a friend's face after a terrible accident and let loose in my home studio on a slew of Halloween creations. Each application is as important to me as the next and I am in constant search of the smoothest techniques, the finest cosmetics and the most accurate instruments with which to do my job. As a make-up artist I am beauty consultant and friend, mentor and hard-nosed CEO. I do what it takes to get the job done and I accept nothing less than perfection" www.veronicalorenz.com

Rea Ann Silva and Veronica Lorenz, known in Hollywood for their natural touch, have helped create glamorous images for clients such as Sarah Michelle Gellar, Destiny's Child, Alicia Silverstone and Kerry Washington; as well as for shows like Lost, Buffy the Vampire Slayer, Girlfriend, Angel and many more.

In response to their clients, who have clamored for the secret to obtaining a pro-look at home, Silva and Lorenz decided to develop and manufacture Beautyblender. As make-up artists the pair uses only state-of-the-art applicators and the finest cosmetics, but they know that the difference between a professional and an amateur make-up job is in the application. Beautyblender helps the average woman get a perfect application every time!

Silva and Lorenz are busy women with many interests and responsibilities. That’s why they created the slogan, “Modernise the way you make up.” Having a beautiful, fresh and flawless face doesn’t need to take hours, nor does it require a slew of expensive beauty application products. Beautyblender can do it all, and it makes application foolproof! Not only that, Beautyblender is the first make-up applicator to bridge the gap between make-up and skin care.

By cleaning your Beautyblender every day with Blendercleanser, you can reduce the chance of breakouts caused by dirty applicators and, because the environment is precious, recycling Beautyblender through the Blendersender program is a great way to avoid waste and boost your good karma. Looking great has never been so easy!